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In addition, Autodesk was able to execute omnichannel ABM by linking the digital content boards with direct mail packages. You will need to select a software and create an Autodesk account here and verify your email and university enrollment. Keep projects on track by allowing teams to collaborate, connect and integrate with the most up-to-date schedule. Sales reps could easily create and tailor the self-service content hubs to match buyer needs and embed them directly into their prospecting emails. Autodesk Construction Cloud connects workflows, teams and data at every stage of construction to reduce risk, maximize efficiency, and increase profits.
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The boards were also customized with Autodesk’s logo and branded color scheme and regionalized for different languages. Autodesk App Store is a marketplace and a web service provided by Autodesk that makes it easy to find and acquire third-party plugins, other companion applications, content and learning materials to customize and extend many Autodesk design and engineering products. The company piloted a number of solutions and found that Folloze, an ABM platform, offered the necessary capabilities to deliver personalized ABM at scale.įolloze positioned Autodesk’s marketing and sales teams to create customized landing pages and “content boards.” Webinars, videos, blogs and other content could be pinned to the boards, along with the sales rep’s contact information and a personalized greeting in the header.
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After selecting target accounts based on first-party data, company relationships and industry lists such as the ENR 400, Autodesk needed to configure the right tech stack for optimal outreach.